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03-22-2019, 05:44 PM #1
Lamborghini can not make the business case for manual Aventadors or Huracans
The manual is dead (or on life support) because of us. Enthusiasts clamor they want a manual option but when it comes time to buy it, they don't. It's the automotive enthusiast equivalent of virtue signaling. We all want to look like we want a manual transmission and are hardcore enthusiasts but instead opt for the dual clutch or automatic.
Porsche can make it work because the GT3 manual take rate is roughly 50% (and falling) but Lamborghini can not:
Lamborghini looked into manual transmissions for special editions of both the Huracán and Aventador. Porsche has proved conclusively to Volkswagen Group that there's a market for high-end sports cars with row-your-own transmissions. Specifically, the reintroduction of the GT3 manual (with more than a 50 percent take rate) and the surprise success of the GT3 Touring. The problem for Lamborghini is cost.
Even if it charged a $25,000 premium for, say, the Aventador, and offered 200 units, that $5 million would not come even kind of close to covering the cost of converting the Aventador's ISR seven-speed box from auto to manual. Also, because the Aventador is mechanically unique, there's not a properly sized manual lying around that Lambo could just plop in.
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