Mercedes to launch new entry level front wheel drive SLA roadster to slot below the SLK

[Sticky]

Seems every major German brand is for some reason intent on introducing more lower priced and entry level models. Not surprising considering the current state of the worldwide economy and how Mercedes wants to surpass both Audi and BMW for the number 1 sales position. We are a bit disappointed Mercedes is choosing to go the front wheel drive route with this car. Why not brand it a Smart? BMW is able to get away with FWD with Mini and Mercedes may be taking the brand a bit too far downscale with this car. Expect the SLA to have a turbocharged 4 cylinder and a DCT transmission available. No word on when it will be available.

[KB]

I would want to say that they are filling the need for smaller cars due to the ever increasing size of the current cars, ie 1 series = old 3, 3 = old 5, 5 = 7...you get it, but I wont because this is front wheel drive. So there it is....

[Sticky]

I would want to say that they are filling the need for smaller cars due to the ever increasing size of the current cars, ie 1 series = old 3, 3 = old 5, 5 = 7...you get it, but I wont because this is front wheel drive. So there it is....

Smaller cars are fine but FWD Mercedes roadsters? Come on.

[220S]

On the surface it kind of bothers me. But in reality if it can keep Mercedes flush with cash then that can also mean more R+D into the AMG brand and better high end cars overall. I don't think MB would ever consider a spin-off brand name to build these under since they know the value of the three pointed star.

[Sorena]

fail.

[Maverick1975]

Has mercedes no shame? dreadful

[Sticky]

On the surface it kind of bothers me. But in reality if it can keep Mercedes flush with cash then that can also mean more R+D into the AMG brand and better high end cars overall. I don't think MB would ever consider a spin-off brand name to build these under since they know the value of the three pointed star.

They have Smart, why not use it?