Article: BMW looking to cut major costs in an effort save over $5 billion and increase profitability - Will quality suffer?

[richpike]

Uggh - not good news. I understand the need to be profitable and give a return to shareholders, but this doesn't bode well for BMW in the long run.

http://www.leftlanenews.com/bmw-cost...-save-54b.html

Likely means more platform sharing, more drivetrain sharing, less innovation, more copying...

-Rich