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05-06-2014, 11:56 AM #1
SUV overload - Is it a good idea for Volkswagen to have seven SUV's sharing sharing the same MLB chassis platform?
Volkswagen is counting on SUV's staying popular and is getting ready to milk their upcoming SUV architecture internally called 'MLB' to the maximum. The next generation Touareg will use this platform. As will the next generation Cayenne and Cayenne coupe. Then you have the next generation Audi Q7 and the coupe version of that called the Q8 (with rumors of a Q9). Lamborghini of course wants their chunk with the upcoming Urus and let's not forget Bentley is prepping their SUV codenamed Falcon.
It seems as if almost everyone in the VW portfolio is getting an MLB spinoff. Now the upside is that a single architecture underpinning so many models means getting the absolute maximum out of the investment. If they all sell Volkswagen will not even know what to do with all the money it will be making. Minimum investment with maximum profit.
The downside is likely minimal as shown by factories being at max capacity producing the current sport utility vehicles. Will they stretch too thin? Or will the market bear an influx of even more expensive and even higher end SUV's from Porsche, Bentley, and Lamborghini? We will find out shortly and it will be interesting to see just how much they differ. The same SUV with the same 4.0 liter V8 turbo engine and all wheel drive drivetrain but just a different badge will be get boring very quickly.
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